I’m sure you’ve all experienced it. That awkward moment when
a person just does not seem to understand what you are saying regardless of how
clearly you articulate it. It can be frustrating and annoying. Are we to blame
rhetoric for not being clear enough, or are we to blame society for having the
idea of “reading between the lines”. I think it would be a pretty even split
between the two; some misinterpretation comes from poor rhetoric, but a good
deal also come from the notion that rhetoric can deliver hidden or subtle
messages. (I’m pretty sure there is also a third category, that being the
person is stupid/oblivious. That, however, has very little to do with rhetoric,
and is a discussion for another time.)
http://www.someecards.com/
Reading
between the lines, or the art of subtlety is a great rhetorical tool. It is
powerful. You can hint at things that are taboo or disrespectful in nature,
without coming off as rude and ruining your credibility. It has a shock factor
that makes the audience pay attention. The obvious example that comes to my
mind is Phil Knight’s speech at Joe Pa’s Memorial Service. The speech had
rebellious and accusatory portions that were nicely wrapped in a blanket
subtlety making it more acceptable to say. The audience had the, fairly easy,
task of reading between the lines of his speech. In between his words was a
powerful message of wrongdoing and blame directed towards the hierarchy of Penn
State University. The subtlety of his speech made it extraordinary. It engaged
the audience because it continually made them think about what he was saying to
get the real message.
So, while
subtlety is common in our society, and occasionally causes problems, it is a
great rhetorical tool. It is powerful in that is not obvious, yet there for
anyone to find.


